Social media is an online communication tool used by individuals and organisations: it’s low cost and, when used effectively, can instantly allow you to connect and engage with your key stakeholders or customers.
Social media may not be suitable for every local institute since it requires ongoing commitment.
To be effective your accounts and pages must be updated regularly (a minimum of once a week) with content that will inform your followers of your key events and activities, and encourage two way communications.
If you chose to use social media as a communication channel for your local institute then our simple Local Institute Social Media guide will provide you with step-by-step instructions on how to set up a Twitter and/or a LinkedIn account.