The regional membership team has created a number of web-based tools to help you communicate professionally to your members.
Your local institute’s website is an easy to navigate portal for members who want to keep up to date with your activities.
The home page can be tailored to promote your messages and activities – a great opportunity to display your institute’s personality. To get the best out of your website it is vital that you task one of your council members to ensure information is kept relevant and up to date.
E-flyers are the best and most effective way to communicate with your members on a regular basis.
They're easy to create, allowing you to brand with your institute's logo, add appropriate imagery and ensure all key details of your event - overview, learning objectives, booking links, date, venue and associated CPD hours accreditation logo - are clearly displayed.
E-flyers can be distributed at a convenient time, to pre-loaded membership lists - either the whole of your opted-in members, or segmented lists for PFS, new members or younger members.
Remember to keep font and text size on brand - using varying fonts and text sizing can make your communications look unprofessional and unclear - less is more in this instance. Use relevant imagery to sell your message. More information on e-flyer best practice can be found in the download below.