Social media is an online communication tool used by individuals and organisations: it’s low cost and, when used effectively, can instantly allow you to connect and engage with your key stakeholders or customers.
If you chose to use social media as a communication channel for your local institute then the regional membership team have collated a simple guide that will provide you with step-by-step instructions on how to set up a Twitter and/or a LinkedIn account – the two platforms the CII recommends you use as part of a communications strategy.
The guidelines can be downloaded here.
Social media may not be suitable for every local institute since it requires ongoing commitment. To be effective your accounts and pages must be updated regularly (a minimum of once a week) with content that will inform your followers of your key events and activities, and encourage two way communications.
For more information please contact your Regional Membership Manager.