CII Member Value campaign

The CII has launched a new Member Value campaign aimed at both GI and FS members, to raise awareness and promote greater recognition of the benefits of membership and the value it delivers. Seeking to drive higher levels of satisfaction amongst, and greater engagement with, members in 2021, the campaign will run across multiple channels from November.

The bold, creative-led promotion is underpinned by messaging such as ‘Membership makes insurance professionals better’, ‘Membership makes financial advisers better’ and ‘Membership makes brokers better’ and will be seen across newsletters, email communications, social media and email headers and signatures.

Members are encouraged to support the campaign by using the hashtags Why #CIIMembershipCounts and Why #PFSMembershipCounts on social media, and read more on the bespoke landing pages: and