Engagement

Personal Finance Society (PFS)

The Personal Finance Society (PFS), is part of the CII and is the largest professional body for individual financial advisers in the UK market and is likely to be a significant percentage of your local institute’s membership.

For most local institutes, these members are likely to account for between 25-40% of their total membership, but for some institutes it’s as high as 50%. Your Membership Secretary will have access to your membership data and should be able to provide you with a breakdown of these figures.

It is essential that your local institute aims to deliver a proportional number of events that reflect the professional interests of your PFS members.

We recommend that at least 30% of the events that you run be suitable for your PFS members including events aimed exclusively at these members.

In order to develop a relevant proposition for your PFS members we would recommend having at least one financial services representative on your local council. This will ensure that your local institute is delivering member services that meet the needs of all your members, not just those working within the insurance sector.

The PFS has local committees that work on a regional basis as opposed to the CII model of individual local institutes. Therefore, it is likely that several of your neighbouring CII local institutes are part of the same PFS region. Consider contacting the local committee for advice and support.

Chartered firms

More and more individuals and companies are becoming Chartered or achieving Chartered Status. Research shows that consumers recognise and value the Chartered marque as an indication of merit, capability and commitment to ethical practice.

Visit www.cii.co.uk/membership/chartered for information on the status and titles available.

Local institutes can celebrate Individual and Corporate Chartered status in a number of ways; this will celebrate professionalism and formulate relationships with key organisations which can lead to long term, mutually beneficial relationships.

This could include recognising achievement via your Annual Dinner or Awards Ceremony, local and regional publications such as event guides and newsletters, your website and social media sites, a congratulations letter to new Chartered Firms or a joint celebratory event with other professional bodies.

To find out more about chartered firms speak with your Regional Membership Manager.

Chartered Champions

Chartered Champions are volunteers who have been recruited regionally by The PFS and tasked with raising the profile of Chartered status and organising exclusive events for the local Chartered community.

This includes two types of events for Chartered Financial Planners - Chartered business/mind stretcher dinners and Chartered Connections events.

Chartered business/mindstretcher dinners are organised by the PFS team in London. They secure a sponsor and arrange dinners in local regions to give Chartered Financial Planners the chance to network and discuss ‘hot topics’ over dinner.

Chartered Connections events are organised through the Chartered Champions, who will plan and run events to enable Chartered Financial Planners to engage with local firms of solicitors and/or accountants to discuss topics of mutual interest, aimed at education and forging relations between the three groups of professionals.

CII / PFS students

There will be many of your members who are studying for their CII qualifications.

Revision sessions can be organised to aid and support your studying members - these seem to work effectively as half day or full day sessions, may sometimes be general revision techniques or focused particularly on one course or module.

You should base any revision sessions around the most popular subjects for your local institute - your Regional Membership Manager can provide you with a list of members that are enrolled or have bought study materials for the various Insurance or Financial Service examinations.

Following the exam sessions which take place in April and October your Education Secretary will also receive a report from the CII on the examination units taken by your members and statistical summary of the results.

Why not consider joining up with other institutes to run revision sessions that can be promoted across a number of institutes?

Young professionals

A Young Professionals Group allows your institute to engage and empower the younger members of your institute. It is a great way to get their buy-in and give them the experience of running a small council whilst ensuring the needs and interests of all members under 35 years of age are represented.

These groups can be as big or small as there is demand for by your institute; and generally they are for members under the age of 35.

To establish how many young members your institute has contact your Membership Secretary who has access to your Membership Data.

The programme of events for a Young Professionals Group should be designed for the institute's younger members as they progress through the early stages of their career. This should be from an educational and social perspective, with a mixture of social events, plus seminars and workshops based around soft skills as well as technical topics. All developed to help increase their knowledge base and confidence within the market.

A separate contact list on your e-flyer system is available for you to contact your members under the age of 35.

Your Regional Membership Manager will be able to support you if you are interested in running such a group.

Key local employers

To ensure your local institute and council are at the forefront of the local market, its so important to forge relationships with the key corporate organisations that operate within your region.

Positive relationships with the local market will ensure that your institute can benefit in a number of ways; from attracting new members on to council through to utilising local contacts as a source of technical event planning. Furthermore it opens your local institute proposition up to a wider audience, including non-members.

One of the easiest ways to identify the key organisations within your region is to analyse your monthly membership data which gives an overview of your member’s place of work.

Your Membership Secretary will have access to this data which can be accessed via the My LI tab.

When you have identified any key companies in your region you can then seek out the main contacts or individuals you will want to contact in order to develop a positive relationship. This may require researching online, phoning up the organisations in question or through networking. Remember to utilise your council members to do this – they may already have a relationships with the organisations in question.

Once you have engaged with key local organisations hopefully this should lead to the basis of a long term, mutually beneficial relationship, which can prove beneficial for the future succession planning of your local institute council.

Promoting the profession

As a professional body we are at the forefront of promoting careers in insurance and financial services, to ensure we attract, retain and develop the best talent the UK has to offer.

Promoting our profession within schools, colleges and universities locally has never been easier, thanks to the Discover Risk and Discover Fortunes interactive board games.

Discover Risk relates to insurance whilst Discover Fortunes to financial planning.

Each event involves 20-35 students, takes approximately 90 minutes to run and splits students into teams to work through a number of scenarios.

Both games are designed to increase students' employability skills such as team working, communication and problem-solving. Equally, they create opportunities for local employers to build links with their future talent.

Local institute council members can play an important part by helping run these sessions and supplying practitioners for local events.

For more information about running one of these events speak to your Regional Membership Manager or email discover@cii.co.uk

The CII can also help supply a powerpoint presentation, banner stand and supporting materials for those wishing to attend a career fair or present at a local school, college or university.

In addition, local institutes could help engage with key organisations to provide work experience and/or taster opportunities for those students who are particularly interested in gaining experience.

The CII has produced a parents’ guide to apprenticeships which explains to parents and teachers the changing face of apprenticeships generally, not just sector apprenticeships. This is a popular piece of marketing which gives us a platform to talk to parents and students about this programme.

The guide is also a popular giveaway at careers fairs. We have also recorded interviews with apprentices and their parents which you can be downloaded below. To support this activity and to request copies of the guide email discover@cii.co.uk

Other professional bodies

Formulating relationships with other professional bodies can often increase your local membership proposition by opening doors to events and activities that will often be of professional interest to your members. For example, the insurance industry is intrinsically linked with areas such as fraud and compliance, both of which have their own professional bodies.

By establishing links with like minded organisations, your local institute could aim to run co-branded events, some of which can be subsidised by supporting organisations to reduce costs and increase attendance.

You may also want to consider opening your technical and social events to members of other local professional bodies. This can either be done in return for a small fee to cover costs, or for free, in return for the option of local CII members to attend events run by the supporting professional bodies for no charge.

Association of Certified Chartered Accountants (ACCA)

uk.accaglobal.com

British Insurance Brokers' Association (BIBA)

www.biba.org.uk

Business Link

www.businesslink.gov.uk

Charetered Institute of Management Accountants

www.cimaglobal.com

Chartered Institute of Loss Adjusters

www.cila.co.uk

Chartered Institute of Marketing

www.cim.co.uk

Chartered Institute of Personnel Development (CIPD)

www.cipd.co.uk

Chartered Management Institute

www.managers.org.uk

Chartered Quality Institute

www.thecqi.org

Compliance Institute (CI)

www.complianceinstitute.co.uk

Federation of Small Businesses (FSB)

www.fsb.org.uk

National Enterprise Network (NFEA)

www.nfea.com

Institute of Business Consulting

www.ibconsulting.org.uk

Institute of Financial Planning

www.financialplanning.org.uk

Institute of Legal Executives

www.ilex.org.uk

Learning Skills Council (LSC)

www.lsc.gov.uk

Law Society

www.lawsociety.org.uk

Personal Finance Society

www.thepfs.org

Royal Institute of Chartered Surveyors

www.rics.org

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